.webp&w=640&q=75){kind=small}
.webp&w=640&q=75){kind=small}
How we work
The same path,
every time.
Content and expertise-led growth marketing, with paid media used to amplify what’s already working.
Most agencies sell custom scopes that turn every engagement into a negotiation. We sell one retainer with fixed scope — here’s exactly what that looks like.
How an engagement starts
- 01
Discovery
30 minutes
We qualify fit on revenue, growth stage, and values alignment. Nicholas leads strategy on every engagement — day-to-day execution is handled by our team. No pitch deck.
If the fit isn’t there we say so on the call, rather than sending a proposal you would have to decline.
- 02
Strategy
60 minutes
We walk the engagement model and present a 90-day plan specific to your pipeline gaps. Pricing follows in writing within 48 hours.
You leave the call knowing which engagement level fits and what the first quarter actually contains.
- 03
Onboarding
14 days
From signed agreement to first content in market is two weeks. By day 30, your content engine is live and tracking is in place.
Onboarding is a fixed sequence — access, audit, messaging, calendar — not an open-ended discovery phase.
Engagement levels
Growth Foundations
For B2B companies that need a complete marketing function without hiring an internal team. Six-month minimum, then month to month.
What’s included
- Quarterly strategy sessions and a written 90-day roadmap
- Two long-form articles per month, optimized for search and aligned to pipeline
- Ongoing technical SEO, on-page optimization, and link building
- Company-owned distribution: three to five LinkedIn posts per week, published on your company channels
- Management of one paid channel (typically Google Search or LinkedIn Ads)
- Monthly pipeline report tying marketing activity to leads and opportunities
- Quarterly Business Review with the founder and any leadership stakeholders
- Founder visibility available as an add-on: executive LinkedIn, interviews, and on-camera work
Right for you if
- You’re between $3M and $15M in annual revenue
- You want a marketing function that runs without one person’s constant personal output
- You’d rather pay one fixed fee than negotiate a custom scope
- You want a pipeline you can measure, not a dashboard full of vanity metrics
Not right for you if
- You’re under $3M in revenue
- You want à la carte work or one-off projects
- You’re not ready to commit to six months
- You’re looking for the cheapest agency in the market
Growth Engine
For B2B companies that are scaling and need an aggressive growth engine. Six-month minimum, then month to month.
What’s included
- Everything in Growth Foundations
- Four long-form articles per month, plus one cornerstone asset per quarter (research report, original framework, or in-depth guide)
- Two paid channels with managed ad spend
- A company-owned content series: one fully produced and distributed episode per month
- Marketing automation setup and management (HubSpot or equivalent)
- Sales enablement assets: case studies, one-pagers, and pitch decks
- Executive visibility and podcast production available as an add-on
Right for you if
- You’re between $15M and $50M in annual revenue
- You’re ready to invest in original content (research, frameworks, an owned series) as a moat
- You have a sales team that needs marketing-built assets
- You want a marketing engine, not a marketing vendor
Not right for you if
- You’re under $15M in revenue (Growth Foundations is the right starting point)
- You want to test the engagement before committing to the full model
- Your team can’t support producing original research and content
- You’re looking for a single channel, not a full growth engine
Every engagement reports the same way, whatever its shape. The Sun-Man 40th Anniversary campaign is scoped as a project rather than a retainer. Its numbers are published in full, and that is the standard.
What we don’t sell
We don’t sell hourly work, one-off projects, à la carte services, or custom scopes outside the two engagement levels. We don’t run social for B2C brands, manage influencer campaigns, or take on companies under $3M in revenue. If that’s what you need, we’ll point you to someone who does it well.
A note on pricing
We don’t publish specific pricing because the right level for your company is a conversation, not a number on a page. Both engagement levels are priced as monthly retainers with six-month minimums. Pricing is shared on the discovery call once we’ve confirmed which level fits, and a written agreement follows within 48 hours. No long proposals, no negotiation theater, no hidden fees.
Thirty minutes.
No deck.
If you’re a B2B company between $3M and $50M and you want pipeline you can measure — the next step is a discovery call.