Who we work with
Your founder is
the channel.
Every retainer we run puts the founder in the marketing — on LinkedIn, in interviews, in the content their team publishes. If that isn’t on the table, we’re not the right partner.
Three kinds of founder-led B2B
- Founder-led B2B services
- Consulting, accounting, advisory and technology services firms whose growth depends on the founder’s reputation and point of view.
- Mission-driven B2B SaaS
- Bootstrapped or lightly funded, $1M–$10M ARR — a deliberate exception to the $5M floor, since SaaS unit economics support a retainer earlier.
- Heritage brands entering B2B
- Established or culturally significant brands moving into licensing, wholesale and branded partnerships.
Under $5M in revenue, looking for project work, or the founder won’t be visible? We’re probably not the right fit. That’s a feature of the offer.