Marketing Strategy & Automation

Smart Systems That Drive Sales — On Autopilot

At EightFive Media, we help small and mid-sized businesses in New Jersey and beyond create intelligent marketing strategies that drive results — and we build automation systems that work around the clock, so you don't have to.

Whether you're generating inconsistent leads or wasting hours on manual marketing tasks, our strategy and automation services are designed to remove the bottlenecks, simplify your systems, and accelerate your growth.

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What Is Marketing Strategy & Automation?

It's more than just emails and workflows.

We develop comprehensive, goal-driven marketing systems that attract, nurture, and convert your ideal clients. Using a combination of proven frameworks, customer psychology, AI-powered tools, and marketing automation software, we turn your marketing from a guessing game into a predictable, high-performance engine.

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Problems We Solve

We help small businesses overcome the most common marketing challenges that stall growth:

"We're not getting enough qualified leads."
"We're doing too many manual follow-ups."
"Our marketing feels disconnected and reactive."
"We have tools — but no real system."
"We're not sure what's working (or not working)."

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Deliverables You'll Receive

✅ Marketing strategy brief + funnel map
✅ Done-for-you landing page design
✅ Fully automated email and/or SMS workflows
✅ CRM integration (HubSpot, Mailchimp, etc.)
✅ Lead capture tools (forms, popups, gated content)
✅ Reporting dashboard + optimization roadmap
✅ Monthly performance audits (optional add-on)

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Our 4-Step Framework

1. Strategy First: Clarify the Mission

We start with a discovery session to understand your business goals, audience, and pain points. From there, we build a custom strategy roadmap that aligns with your growth targets.

Audience personas & segmentation
Offer clarity & customer journey mapping
Competitive positioning & messaging
Platform and funnel selection (email, SMS, landing pages)

2. Funnel Design: Build the System

We map and build your conversion funnels from first touch to final sale.

Lead magnets and opt-in pages
Automated email/SMS sequences
Follow-up and retargeting journeys
Integration with CRMs, calendars, and booking systems

3. Automation Implementation: Power It Up

We bring the strategy to life with AI-enhanced automations and integrated tech stacks.

Marketing automation setup (HubSpot, ActiveCampaign, Klaviyo, etc.)
AI-generated email flows and nurture content
Trigger-based responses and workflows
CRM syncing and lead scoring

4. Optimization & Growth: Measure and Scale

We track performance, test improvements, and continuously optimize for results.

A/B testing of emails, landing pages, and CTAs
Workflow reporting and analytics dashboards
Real-time lead behavior tracking
Conversion rate optimization

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Who We Work With

We specialize in helping service-based businesses and growing brands that want to:

Increase qualified lead flow
Automate client follow-up and retention
Improve conversion rates
Reduce manual workload
Build a scalable marketing foundation

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Industries We Serve

Our systems deliver measurable improvements in lead quality, efficiency, and conversion rates:

Home services (landscaping, HVAC, contractors)
Coaches, consultants, and creatives
Legal and financial professionals
Local eCommerce and boutique brands
Healthcare and wellness providers

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Expected Results